Epiphany
A revelation in tea.

BACKGROUND
An entrepreneur in Southern California wanted to share his passion for tea by opening a tea bar. His vision: not only to sell tea, but also to educate customers about its health benefits and to inspire them with a unique tea experience.

BRAND STORY
In the founder’s own words: “An epiphany is the perception of the essential nature or meaning of something. We provide a variety of quality teas that it is not based solely on taste, even though that is an essential characteristic. Quality tea must have enticing aromas, well-defined textures, and a harmonious color to uplift one’s senses. We want our customers to experience the best tea possible that will provide that warm and exhilarating awakening—your own epiphany.”

NAME
It’s that “ah ha” moment: a sudden and striking realization. An epiphany can be related to science, education, art, religion or any other area of human experience—including the moment you realize how much there is to learn about tea.

HOW THE CLIENT CONTINUED THE STORY
An information-rich website, including the Tea-Ology Blog, which regularly provides in-depth information about teas from around the world and how to prepare them.

Tea-Ology

CLIENT:
Richard Hurt

STARTUP PROJECT

You may not remember me, but you helped me develop the name “Epiphany” for my new tea company. I just wanted to say thank you so much for helping me start my dream business.

I now have the site up and running, and I am looking to open my first tea bar. I was sitting around this morning looking back to how I got this far, and Pollywog was the first name to pop up in my head. Thanks for everything!

Richard Hurt

Founder,Epiphany Tea