Constellation
Brighter together.

BACKGROUND
MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that would communicate the benefits of joining the affiliation.

BRAND STORY
The network creates a unique whole from many individual parts and reflects the common vision shared by its member companies.Together, each company has the scale, efficiencies, capital and support to better compete against large stock companies. They are better and brighter together.

NAME
A constellation is a recognizable group of stars in the night sky. Many of the most familiar constellations, such as the Big Dipper, include stars used for centuries for navigation–a subtle connection to how Constellation can provide direction to medical liability insurers in a time of turbulent market conditions.

HOW THE CLIENT CONTINUED THE STORY

CLIENT:
MMIC Group, Inc.