Fulcrum
Leveraging physical medicine to transform health care.

BACKGROUND
The nation’s first chiropractic network, Chiropractic Care of Minnesota, Inc. (CCMI) was formed more than 30 years ago. In 2016 CCMI tapped Pollywog for a new name when the organization’s mission expanded beyond its original scope. Today, the nonprofit delivers managed care for many types of physical medicine providers and operates in several states. Equally important, the group provides thought leadership for insurers, routinely demonstrating how innovative uses for physical medicine can help them reduce costs, achieve better outcomes and increase patient satisfaction.

BRAND STORY
There’s power in a healing touch. Whether a specialty is chiropractic, acupuncture, occupational therapy, speech therapy or massage therapy, we can show you how to leverage the strength of physical medicine by integrating it with traditional medicine, using it to maximum advantage.

NAME
A fulcrum is the support on which a lever pivots. Strong and stable, “fulcrum” suggests stability and the power to do more.

HOW THE CLIENT CONTINUED THE STORY
The brand was fully realized visually by Laura Bates/Strategy and Katherine Lamm/Design.

CLIENT:
Chiropractic Care of Minnesota, Inc.

The Board was EXTREMELY impressed with your process and presentation.  They mentioned it throughout the meeting and confirmed the fact we picked the right firm for our rebranding strategy.  THANK YOU!

Tabatha Erck

Chief Executive Officer, Fulcrum Health