Fulcrum
Leveraging physical medicine to transform health care.

BACKGROUND

The nation’s first chiropractic network, Chiropractic Care of Minnesota, Inc. (CCMI) was formed more than 30 years ago. In 2016 CCMI tapped Pollywog for a new name when the organization’s mission expanded beyond its original scope. Today, the nonprofit delivers managed care for many types of physical medicine providers and operates in several states. Equally important, the group provides thought leadership for insurers, routinely demonstrating how innovative uses for physical medicine can help them reduce costs, achieve better outcomes and increase patient satisfaction.

BRAND STORY

There’s power in a healing touch. Whether a specialty is chiropractic, acupuncture, occupational therapy, speech therapy or massage therapy, we can show you how to leverage the strength of physical medicine by integrating it with traditional medicine, using it to maximum advantage.

NAME

A fulcrum is the support on which a lever pivots. Strong and stable, “fulcrum” suggests stability and the power to do more.

HOW THE CLIENT CONTINUED THE STORY

The brand was fully realized visually by Laura Bates/Strategy and Katherine Lamm/Design.

CLIENT:
Chiropractic Care of Minnesota, Inc.

The Board was EXTREMELY impressed with your process and presentation. They mentioned it throughout the meeting and confirmed the fact we picked the right firm for our rebranding strategy. THANK YOU!

Tabatha Erck

Chief Executive Officer,Fulcrum Health

Our whole project, from start to finish, was about three months, which is really truncated. Pollywog did a great job pulling all of the pieces together and providing exceptional naming options during that period. It is clear they are experts in this area. Their communication and project management service are also outstanding. We were impressed with their commitment to making sure our new name was the perfect fit.

Shannon Lavin Vanjoske

Marketing Communications Manager,Fulcrum Health