CREATING A CULT OF DESIGN IN FIELD HOCKEY

CREATING A CULT OF DESIGN IN FIELD HOCKEY

Ritual Design is our religion. BACKGROUND A maker of high-end field hockey equipment in Australia asked Pollywog to name his new company — which would be, in his words, “fanatically focused on design.” BRAND STORY Athletes can be a superstitious lot. They do certain...
FOR HOT AND COLD DRINKS ALIKE

FOR HOT AND COLD DRINKS ALIKE

Ditto For hot and cold drinks alike. BACKGROUND This Is Folly, a Minneapolis design agency, asked Pollywog to partner with them to develop a brand for an entrepreneur who had invented a new kind of plastic cup. The cup’s double-wall design insulates the...
MISSION READY: GEAR UP

MISSION READY: GEAR UP

Mission ReadyGear up. BACKGROUNDAn East Coast entrepreneur recognized an opportunity to market safety products to a younger audience through an ecommerce site with a more advanced user experience and a more appealing brand. Pollywog created both the name and the...
BRANDING FOR GOOD

BRANDING FOR GOOD

HeartSpark Branding for good. BACKGROUNDA graphic designer in Colorado sought to elevate her brand from a freelance designer to a robust agency that specializes in helping mission-driven organizations make the most of their resources. She contacted Pollywog after...
HELP IS JUST A YODEL AWAY

HELP IS JUST A YODEL AWAY

Yodel If you need anything, just yodel. BACKGROUND An entrepreneur in Park City, Utah, tapped Pollywog for help naming her startup personal assistant business. Her vision: to relieve clients of their daily tasks so they have the freedom to spend time with family and...