A Mac by Any Other Name

I’m always fascinated by the background story behind iconic brand names. Like Apple Computer’s re-imagined personal computer, introduced in 1998, which would ultimately be called the “iMac.” What would Apple look like today if its agency...

Apple’s Brand Fanaticism

Joshua Weinberg of Digital Life Consulting Group has a fascinating and thorough account of Apple’s product launch methodology. Well worth a read. I was struck by Apple’s laser focus on the smallest details and how much effort is put into maintaining...