by Devon Thomas Treadwell | May 5, 2009 | Branding, Branding Debacles, Naming
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and potentially damaging your...
by Devon Thomas Treadwell | Apr 9, 2009 | Branding, Line Extensions, Naming
Colourlovers.com provides a handy list of all 120 current Crayola crayon colors (along with their hex and RGB values). And while we’re in the crayon box, check out this full list of crayon colors and the years they were added or deleted. I can remember the...
by Devon Thomas Treadwell | Feb 3, 2009 | Humor, Naming
When I heard recently on the news that President Obama was going to propose a nationalized bank to buy up toxic assets, my first thought was, “I want to name it!” So let’s have some fun. What would you name a financial institution that’s flat...
by Devon Thomas Treadwell | Dec 17, 2008 | Branding, Naming
Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...
by Devon Thomas Treadwell | Nov 12, 2008 | Branding, Naming
If you like inside baseball stories about branding (and what brand geek doesn’t?), check out CIO’s slideshow: How 10 Famous Technology Products Got Their Names Brands include iPod, Blackberry, Firefox, Twitter and the Macintosh “big cat” naming...
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